Fostering Good Will

http://www.jnj.com/connect/caring/patient-stories/environment/

Above is the website for Johnson & Johnson's website where they share what they do to help the communities around them. I like how they didn't call themselves a green company or give misconceptions that they don't do anything wrong to the environment. On this page they really just focused on letting people know that they are taking active steps toward being less harmful to the environment. I also liked that they took the time to give examples of things they are doing around the globe and not just in the United States. I think that helped with establishing global good will with all their customers around the world. The hybrid transportation cars and solar paneled work sites were impressive changes for me that many companies could and should emulate.

Balancing Good News with Bad News

Today I was looking at the Mc Donald's website and I decided to look at their corporate press releases. I noticed that the first story was about them voluntarily recalling their Shrek Forever After glassware. I opened up this story and found that while a recall can be bad news for most companies, Mc Donald's had chosen to spin it into a good thing. They talked about how they followed all federal and state requirements in regards to the glassware and there was also a third party independent company that was over seeing the manufacturing of the glassware. While a company like Toyota had a recall situation this year the outcome was completely different. Mostly because it was not a voluntary recall and a tremendous amount of information was hidden from the public for quite some time. Mc Donald's also had the support of Consumer Product Safety Commission (CPSC) vouching for them stating “When the U.S. Consumer Product Safety Commission approached McDonald’s about cadmium in their current movie-themed drinking glasses, the company responded quickly, agreed to cooperate fully and acted on the side of caution,” said Scott Wolfson, Director of the Office of Information and Public Affairs, CPSC. This showed the company's concern for their customers well being. I liked the way they mad it a point to address the issue instead of waiting for it to possibly become an avoidable disaster. That to me was a good example of maintaining good will and resolving a problem. Here is the link for the website:

http://www.aboutmcdonalds.com/mcd/media_center/recent_news/corporate/Shrek_Recall.html