Fostering Good Will

http://www.jnj.com/connect/caring/patient-stories/environment/

Above is the website for Johnson & Johnson's website where they share what they do to help the communities around them. I like how they didn't call themselves a green company or give misconceptions that they don't do anything wrong to the environment. On this page they really just focused on letting people know that they are taking active steps toward being less harmful to the environment. I also liked that they took the time to give examples of things they are doing around the globe and not just in the United States. I think that helped with establishing global good will with all their customers around the world. The hybrid transportation cars and solar paneled work sites were impressive changes for me that many companies could and should emulate.