I was reading an article from the Washington Post about BP calling them self a green company, only to turn around and be responsible for a disastrous oil spill. Here is the link for the article
http://www.washingtonpost.com/wp-dyn/content/article/2010/05/05/AR2010050505022.html?hpid=topnews
In the Washington Post article it tells how the company is trying to separate them self from the issue without denying responsibility. I thought to myself how do you do that? Then I went to BP's website and began to read and even watch a video clip done by their spokes person. Here is the link for the BP website.
http://www.bp.com/bodycopyarticle.do?categoryId=1&contentId=7052055
The interesting thing or trick I should say that he did was when he spoke about the spill almost in third person. While the President and most other people call it the "BP Oil Spill"; BP on the other hand refers to it as the "Gulf of Mexico Response". Then there is a link for a video where the representative goes on to talk about all that they are doing to prevent this spill from getting worse and asking the public to judge them on their response and not the accident. I thought this was a creative strategy, but I still would not consider them to be a green company. What do you think?
Business Communication
